Beside my studies at university I started to work parttime at eComLab GmbH in spring 2021. Which is a newly founded Startup with a locally focused online printshop in cooperation with a big printing company in graz. I was in charge of the initial concept for renderings, which are displayed in the product configurator on the website and I also designed plenty of mockup layout designs which are placed in those renderings. My Co-Workers Johannes Lechner and Diana Boltersdorfer were responsible for the execution of the 3D-Renderings. Furthermore, I was asked to come up with a design and concept for a book with paper-samples.

In the early drafts of the visual identity there were geometric forms included, along the way most of them got cancelled again but I really liked the inital idea of it and decided to bring it back for the renderings as well as in the book. The geometric forms are bringing depht to the rendering and help with the feeling of a three-dimensional space.
For the Book I started with one form which is placed across the page, this always represents the lightest grammature of the paper, thicker paper means more geometric forms stacked on one page.