Layout + brand development / kinderzeitung by kleine zeitung
During my time at Kleine Zeitung Graz, Team Design und Medien I was solely responsible for the Product and Line "Kleine Kinderzeitung". A Newspaper which is published every Saturday, designed for children from 6 to 12. I was in charge of the weekly layout working closely with the journalists/editorial department, mutations, coordination of partners & print management. Further projects I worked on: Modernization for the Product Pausen Zeitung + Layout (a monthly magazine for schools), several special editions adressing topics like "What is the European Union", Finance for children and different Marketing Products evolving around the 'Brand' Kleine Kinderzeitung for B2B and B2C clients. I worked on brand development and campaigns for example to gain new readers with printed advertisements.
A recent concept I worked on was a display with collectible cards for different cooperation partners that they can place at their environment. The idea was to have a simple concept for the card that would be expandable for many occasions and brands. The layout itself stays the same but the color of the card is choosen out of the partners brand-identity, there is a space for the logo and on the back side the collectors find five facts about the general theme of the card.
Kleine Zeitung
Spring 2023 – Spring 2026