branding / the storyteller's club
My friend Mimi started her own business in 2023, since we do many projects together she asked me to help her with the branding of her newly founded business.
We came up with a bold, modern look for her brand. Her portfolio offers three differnet packages (speakers club, show club & social club), thus we decided to go with three colors in the branding. As a result each club is easy to tell apart and offers an content based visual anchor on social media.
We came up with a bold, modern look for her brand. Her portfolio offers three differnet packages (speakers club, show club & social club), thus we decided to go with three colors in the branding. As a result each club is easy to tell apart and offers an content based visual anchor on social media.
The logo is a combination of the letter 'S' which is the letter her lastname starts but also stands for the core value of the brand (storytelling) and her slogan "Worte in Bewegung bringen" (bringing words to life). The visual translation of movement is brought by a wave symbol - which is the mirrored shape of a horizontal 'S' letter.
The Storyteller's Club
Fall 2023
