editorial / farbkodex
I was asked to do a new edition of a color references guide, as color does fade by time and additionally to that the company got a new offset printing machine in the meantime.
I came up with the idea for a redesign rather than just reprinting the old version.
I came up with the idea for a redesign rather than just reprinting the old version.
The old version consisted out of three A1 posters, in my opinion that doesn‘t come in handy when you want to look up colors as reference. Most of us do not have such a spacious desk to comfortably look at very big posters. Also it was not really convenient to have 3 single posters, as one can get lost or forgotten at your desk while being in meetings etc. In order to fix that I decided to combine all three posters in one squared brochure. For an easy navigation I opted for a register punch. For the cover I wanted to create a connection to ‚finding‘ color codes. The yellow spiral was the final CI touch.
Medienfabrik
Fall 2018
