In  my fourth semester at university we had to form teams in order to build a startup. For that startup we had to create the brand identity, make a businessplan and also fulfill real jobs.  I worked mainly in the conceptual phase of the projects and kept everyone orgnised in the background.  My other responsibility was the brand image as in doing our social media feed and merchandise products.

Since our Startup name was minmo - as in - minds in motion and our focus was video production we kept thinking about more alternative merchandise which would transfer the feeling of movement like a fidget spinner, sweat band, skate board.